Alan Dolan couldn’t afford market research when he started out as a breathing instructor in 2005. Instead, he took soundings from London taxi drivers. “I’d tell them I taught people to breathe for a living – they’d be in hysterics and say: ‘What a great scam!’” says Dolan. Recently their reaction has changed: “Now they tell me about their sleep apnoea or their wife’s panic attacks, ask me how that relates to breathing and often download my app.”
Dolan, whose company is called Breathguru, teaches people to breathe deeply from their diaphragm, inhaling for longer than exhaling, without pausing between the two. He says this can, among other things, release stress, alleviate depression, tackle sleep issues, ease respiratory conditions, boost energy and the immune system and eject emotional baggage. Until Covid-19, his retreats in Lanzarote were, he says, fully booked. Such is the level of demand that Dolan has taught 24 trainees to lead sessions like his.
Other “breathwork” practitioners report similar surges in interest, YouTube and Instagram Stories are teeming with breathing courses, and publishers clearly agree it’s a wave worth surfing. Books called Breathe Well, The Power of Breathwork, The Breathing Book and Breathing for Warriors have already been publishedthis year. Still to come in 2020 are Breath: The New Science of a Lost Art, by James Nestor, Exhale, by Richie Bostock, AKA The Breath Guy, and The Wim Hof Method (see box) by Wim Hof |||READ MORE
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